esotera guitar academy (“esotera”) values your privacy. This policy outlines how we collect, use, and protect your information when you interact with esotera.music.

1. Information Collection and Use

We use your information solely for scheduling, billing administration, and direct communication regarding your music lessons.

2. Third-Party Integration and Data Processing

To deliver our digital academy experience, website funnels, and scheduling ecosystem, your data will be securely processed by trusted third-party platforms. By scheduling a lesson or enrolling at esotera, you acknowledge and agree that your data will be handled by these platforms in accordance with their respective privacy protocols:

• Scheduling & Calendars: Managed via Calendly and Google Calendar for setting up intro lessons and makeups.

• Customer Relationship Management (CRM): Managed via HubSpot and Zapier for form submissions, contact records, and communication tracking.

• Student & Teacher Portal: Managed via Softr and Airtable for daily attendance tracking.

• Community Hub: Hosted via Circle.so for our student and teacher interaction spaces.

• Video Communication: Delivered via Whereby (or our designated live video classroom platform) for remote lessons.

• Text Messaging: Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

esotera is not liable for external data breaches or privacy issues arising directly from these third-party platforms. We recommend reviewing the individual privacy policies of Calendly, HubSpot, Zapier, Circle, and Google for more extensive data-handling information.